Better Sales Conversations with AI Support

This concept explores how AI can support sales specialists by turning complex, ever-changing product data into clear, actionable guidance. Starting from a product the customer already prefers, the tool suggests relevant alternatives with stronger margins, brings key information into a single comparison view, and generates sales notes to support confident positioning.

Beyond commercial outcomes, the ambition is to reduce cognitive load. Instead of memorizing large assortments and constant changes, sales specialists can compare, explain, and apply product knowledge in the moment.

Coded myself using Cursor, this working concept focuses on workflow, system thinking, and how AI can meaningfully support human decision-making.

Better Sales Conversations with AI Support

This concept explores how AI can support sales specialists by turning complex, ever-changing product data into clear, actionable guidance. Starting from a product the customer already prefers, the tool suggests relevant alternatives with stronger margins, brings key information into a single comparison view, and generates sales notes to support confident positioning.

Beyond commercial outcomes, the ambition is to reduce cognitive load. Instead of memorizing large assortments and constant changes, sales specialists can compare, explain, and apply product knowledge in the moment.

Coded myself using Cursor, this working concept focuses on workflow, system thinking, and how AI can meaningfully support human decision-making.

Better Sales Conversations with AI Support

This concept explores how AI can support sales specialists by turning complex, ever-changing product data into clear, actionable guidance. Starting from a product the customer already prefers, the tool suggests relevant alternatives with stronger margins, brings key information into a single comparison view, and generates sales notes to support confident positioning.

Beyond commercial outcomes, the ambition is to reduce cognitive load. Instead of memorizing large assortments and constant changes, sales specialists can compare, explain, and apply product knowledge in the moment.

Coded myself using Cursor, this working concept focuses on workflow, system thinking, and how AI can meaningfully support human decision-making.

Opportunity

Sales specialists operate in a space where product complexity, business priorities, and customer expectations constantly intersect.

In practice, this often means:

  • Large and changing assortments that are difficult to keep in memory

  • Fragmented product information spread across tools and browser tabs

  • Missed opportunities to recommend alternatives that better serve both customer needs and business goals

  • Inconsistent performance driven by experience rather than shared guidance

This concept explores how AI can reduce that friction by supporting comparison, recall, and positioning without removing human judgment from the conversation.

Key Results

  • Reduced onboarding period length for new sales specialists


  • Higher sales performance baseline of part-time specialists


  • Consistency in sales performance for full-time specialists

Concept: AI-assisted sales support grounded in real product data

The intent is not to automate selling, but to make complex decisions easier and allow for more focus on the human connection. The Sales Assistant starts from a product the customer already prefers. From there, it supports the sales specialist by:

Providing the right sales choice

  • Machine Learning foundation to balance data inputs and improve.

  • Suggesting relevant alternatives that align better with business priorities

  • Presenting key product attributes in a single, easy-to-compare view

  • Flexibility to ensure recommendations meet customer needs

Coaching on how to sell any product

  • LLM comparison for a simple, human explanation of advantages and tradeoffs.

  • Answers questions on product and feature knowledge.

  • Only publicly visible product data sent to LLM for better simplicity, security, and costs.

Designed as a system, not just an interface

This concept focuses heavily on system design and data flow. Understanding how data, logic, and AI services interact was central to evaluating whether the idea could work in practice.

Flowchart #1: System & Data Architecture

An overview of how product data, pricing logic, and the LLM service interact to support recommendations, comparisons, and generated sales notes. The architecture is intentionally modular for simplicity and resiliency.

Flowchart #2: Product Selection Flow

A simplified flow showing how a customer’s preferred product becomes the starting point for identifying relevant alternatives. The logic balances similarity, availability, and predefined business criteria.

FlowChart #3: Suggested Pricing Flow

A focused view on how pricing data supports recommendations while remaining transparent and explainable. This helps ensure that suggestions can be trusted and discussed openly in a sales context.

Let's work together

Designing products, teams, and systems that enable better decisions.

Whether you're growing a design team, shaping a product, or navigating a complex business challenge, I'd love to hear what you're building.

You can reach me at:

joeyhannes@gmail.com

WHAT GUIDES MY WORK

Reducing complexity

Building shared understanding

Helping people grow

Focusing on meaningful outcomes

Staying grounded in real needs

© 2026 Created by Joey Hannes