Joey Hannes

Leadership

Design

About

Joey Hannes

Support designers to impact design at scale.

Supporting designers to impact design at scale means giving them the clarity, tools, and structure to do their best work. When I joined, the team had few shared processes, and much of the work depended on individuals reinventing the basics each time. Building simple frameworks, role definitions, and practical rituals helped the team grow with more confidence and consistency.

These changes strengthened both the quality of our UX work and the day-to-day experience of being a designer on the team. Over time, this showed up in feedback and engagement scores, which confirmed the positive effect of a more supportive and structured environment.

Support designers to impact design at scale.

Support designers to impact design at scale.

UX Process Development

Meaningful improvements to how the UX team worked day to day. These processes and tools created clarity, reduced friction, and helped designers deliver better outcomes at scale.

UX Process Development

Meaningful improvements to how the UX team worked day to day. These processes and tools created clarity, reduced friction, and helped designers deliver better outcomes at scale.

UX Process Development

Meaningful improvements to how the UX team worked day to day. These processes and tools created clarity, reduced friction, and helped designers deliver better outcomes at scale.

Service Blueprints: Revealing hidden opportunities through shared understanding

Creating Service Design Blueprints helped us look beyond the interface and understand how internal processes shaped customer experience. Mapping the behind-the-scenes workflows revealed operational bottlenecks that often created more friction than the UI itself. These blueprints became a shared communication tool across product, engineering, and operations, aligning teams around the real problem space and making planning more predictable and collaborative.

Service Blueprints: Revealing hidden opportunities through shared understanding

Design Kickoffs: Creating early alignment to raise quality and reduce rework

Design Kickoffs brought designers, product managers, engineers, and stakeholders together at the moment when clarity matters most. These sessions aligned everyone on problem framing, constraints, assumptions, and success criteria before any design execution began. This led to higher-quality outcomes, fewer late-stage surprises, and a more collaborative process. Earlier feedback loops meant designers could explore direction and concepts confidently, replacing last-minute rework with shared understanding from the start.

Design Kickoffs: Creating early alignment to raise quality and reduce rework

Design Kickoffs: Creating early alignment to raise quality and reduce rework

The Insights Hub: A single source of truth that strengthened decision making

The Insights Hub centralized research findings, patterns, and observations in one accessible space for the entire organization. Standardizing how we captured and shared insights made it easier for designers, PMs, and leaders to base decisions on evidence rather than assumptions. It improved onboarding, clarified new problem spaces, and supported more informed product conversations, helping the organization move toward a more insight-driven culture.

The Insights Hub: A single source of truth that strengthened decision making

Team Personal Development

Not an innovative approach by any means but formalized in team for first time. Many other managers adopted it – the framework for role descriptions in particular.

Team Personal Development

Not an innovative approach by any means but formalized in team for first time. Many other managers adopted it – the framework for role descriptions in particular.

Team Personal Development

Not an innovative approach by any means but formalized in team for first time. Many other managers adopted it – the framework for role descriptions in particular.

Step 1: Gather Input

Personal Reflection

What are things that energize you the most?
What do you want to be known for as a designer?
What skills do you need to build now to perform at your best in the next two years?
What do you need to continue to build on to reach your longer-term ambitions?

Peer Feedback

What are my major strengths as a designer and team member - what do you most appreciate or respect about me?
Do I overdo any of my strengths/do something too much thereby becoming a weakness?
Do I have any shortcomings – areas where I need to be stronger/do more?

UX Role Descriptions

Step 2: Self Summary

Where are there intersections between your current strengths and motivations (energizing things) that make up your personal foundations?

What goals should you consider to grow your foundations, gain more appreciation, and close the gaps from your ambitions?

What growth is most important for you to personally prioritize in the coming period?

Step 3: Personal Development Plan Structure

Goal

What you want to improve?

Outcome

What does success look like?

Action

What will you do? (S.M.A.R.T. Goal framework)